PaneBelle Pizza & Bread Dough Co.

Preliminary simple type study to investigate the appropriate voice and genre for the product name. It needed to have a European country artisanal flavor.

Further development with adjustment to the hierarchy and design.

Packaging extended to suit four different kinds of dough.

Brief

Design logo and packaging for a start up artisanal pizza and bread flour maker.

Background

Preliminary type studies help me set the tone for identity look and feel. In the development process, the name of the company changed, but fortunately the aesthetic tone remained. This is part of identity design that can't be quantified - transforming a verbal message into a visual solution that sets the tone for a product.